The Reflection
Narrative short film written and directed by Jamiah Dancil. A supernatural story following a criminal whose escape is cut short when his reflection reveals the haunting price of his sins.

Jordan Licon is an El Paso photographer and cinematographer. He works with brands, executives, restaurants, architects, agencies, and institutions. Book headshots, commercial photography, architecture coverage, drone production, or cinematography for your website, campaign, proposal, or press needs.
Jordan Licon is based in downtown El Paso. He photographs executives, teams, architecture, restaurants, products, events, and commercial campaigns. He also produces commercials, corporate films, documentaries, and narrative work. Choose the service for your project, then use the inquiry form to share your date, location, budget, and intended use.
Choose headshots for personal credibility, architecture coverage for persuasive spaces, food photography for appetite, or full-service video production for a consistent story across commercials, corporate films, events, documentaries, and content.

Directed portraits for executives, performers, titleholders, and teams, with cinematic lighting, wardrobe variety, and files prepared for LinkedIn, casting, websites, press, and leadership branding.
Choose headshot package
Coverage for architects, developers, hospitality groups, healthcare teams, education clients, and civic projects that need images for proposals, awards, leasing, press, and public-facing credibility.
Plan architecture coverageCampaign-ready photography, cinematography, editorial portraits, product visuals, and FAA-certified aerial production for brands, institutions, agencies, restaurants, and publications.
Scope a campaign shoot
Full-service video production for commercials, corporate films, events, documentaries, content creation, short films, and long-form work.
Explore video productionSessions start at $350. Each includes one finished headshot, three outfits, cinematic lighting, and expression coaching. Additional finished images are $200 each. Sessions are available for executives, actors, pageantry, entrepreneurs, and corporate teams.



Polished. Focused. Ready to use.
More range. More polish. More brand utility.
A deeper set for full personal-brand coverage.
The Railyard Studio gives headshot sessions, portrait work, and commercial productions a distinct sense of place: tall windows, textured brick, open floor space, and a fully equipped working set.
Use the daylight for natural portraits, the cyc wall for clean campaign frames, or the production area for a more controlled visual language. Clients can book a studio session or a natural-light portrait session in El Paso, with the space ready for individual headshots, team photography, and larger productions.









Volume pricing for teams includes consistent lighting, framing, color, and 1 finalized headshot per person. Larger groups receive a prorated per-person discount that keeps the estimate logical against the $350 individual session. The team program is available in the Railyard Studio or as on-site corporate team headshot photography in El Paso.
Team estimates include one finalized headshot per person. Additional finals can be quoted separately after proofing.
Cover photography for national and regional publications, including lifestyle, fashion, profile, and architectural features.
A condensed proof list. For the full authority page with credits, institutions, press, and recognition, visit the complete credentials page.
Selected narrative films and cinematography projects that show how I approach story, light, movement, and atmosphere.
Narrative short film written and directed by Jamiah Dancil. A supernatural story following a criminal whose escape is cut short when his reflection reveals the haunting price of his sins.
Genre-blending sci-fi, fantasy, thriller, and drama short following a young woman whose world is intersected by a man from a parallel universe.
Self-produced editorial campaigns with full crews, multi-model shoots, and broadcast-quality production design.
Unique portrait sessions for actors, recording artists, models, brands, and editorial subjects.
Commercial food photography in El Paso for restaurants, hospitality teams, beverage brands, menus, delivery apps, websites, ads, and social campaigns that need appetizing images with consistent color and polish.
A focused architectural portfolio led by civic, institutional, and architect-facing work. The selection includes public infrastructure, community facilities, hospitality spaces, and commercial environments.
Commercial services for institutions, agencies, and brands needing visual production at scale.
Selected Google review highlights with a direct link to the studio's Google Maps listing below.
You’re literally working with the best. Jordan made the whole photography session feel like an experience and coached me all the way to get the perfect headshot.
WOW. Uber talented. Excellent process from understanding what the customer is looking for to delivering the final product. Timely and courteous communication.
I had the pleasure of working with Jordan Licon for my professional headshots, and I couldn’t be more impressed. He guided me through the entire process.
Jordan Licon creates commercial photography and cinematography in El Paso for clients who need images to do more than look polished. Each project is designed to strengthen credibility, sharpen brand perception, and give teams visual assets that support sales, proposals, press, recruitment, and public-facing trust.
His production style combines controlled lighting, intentional direction, and disciplined post-production with a process built for executives, institutions, architecture firms, agencies, and commercial teams that need dependable results.
Jordan is a member of Professional Photographers of America (PPA) and the El Paso Hispanic Chamber of Commerce, reinforcing a practice built around professional standards, local business leadership, and long-term client relationships.
The signature is the relationship between light, optics, and scene: cinematic lighting, vintage optical character, and compositions built around how a person, place, or brand needs to be perceived. The result is imagery that feels editorial, credible, and commercially useful across websites, campaigns, proposals, press, and social platforms.
Jordan Licon Photography is a commercial photography and cinematography studio in El Paso, Texas. The studio works with executives, brands, architecture firms, restaurants, institutions, and editorial clients. Services include headshots, architecture, food and beverage, commercial campaigns, editorial portraits, cinematography, and FAA-certified drone production. Images are made for websites, proposals, advertising, press, recruiting, menus, and social campaigns.
The studio is at 2201 East Mills Ave, 2nd Floor, El Paso, TX 79901. It serves El Paso and the Southwest, including clients in Texas and New Mexico. Contact Jordan through the website form, at info@jordanliconphotography.com, or by phone at +1 915 226 6037. Common assignments include executive portraits, architecture, restaurant imagery, campaigns, drone work, and editorial photography.
Jordan Licon Photography creates commercial images for executives, brands, architecture teams, restaurants, and institutions. The process includes controlled lighting, direction, retouching, licensing, and production planning. Jordan is a member of Professional Photographers of America and the El Paso Hispanic Chamber of Commerce. View the public portfolios for headshots, architecture, commercial work, food, editorial portraits, drone photography, and cinematography.
Practical notes on headshots, commercial production, drone work, and visual strategy for brands that want stronger imagery.
Local commercial photography ideas for El Paso businesses that want recognizable places, people, and work to build trust with nearby buyers.
Read ArticleWhat clients should look for in studio lighting, space, equipment, comfort, direction, and a dependable production process.
Read ArticleA working process for briefs, approvals, scheduling, feedback, and delivery that keeps a commercial photography project on track.
Read ArticleHow still photography and motion can share one brief, visual direction, production day, and delivery plan for a more consistent campaign.
Read ArticleNeed executive headshots, architecture coverage, commercial photography, or video production? Share the project details and I will respond within 4 business hours.
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